Ana Vičič

OVERVIEW

Skodelika is a small business specializing in hand-painted, made-to-order tea mugs. The brand’s visual identity was designed to reflect the warmth, creativity, and personalized care that goes into every product. I aimed to create a logo and identity that is cute and friendly but maintains a sense of simplicity and sophistication, it is playful without being childish and charming without being kitschy.

Client: Skodelika
Year: 2024
Role: Graphic designer

DESIGN GOALS

Convey Warmth and Friendliness
Create a visual identity that feels welcoming and approachable, reflecting the handmade, personalized nature of the product.

Maintain Simplicity and Versatility
Develop a clean and minimalistic design that works across various mediums, such as packaging, social media, and promotional materials.

Achieve Playfulness Without Childishness
Design an identity that is cute and playful but maintains a level of sophistication.

OUTCOME

The final visual identity perfectly captures the cozy, playful, and handmade feel of the business. The logo, combining the “S” and a teacup, is simple, memorable, and works well in different settings. The soft colors and rounded font add to the friendly and inviting vibe of the brand. Together, these elements create a clear and cohesive design that reflects what Skodelika is all about—creativity, warmth, and a personal touch.

Working on Skodelika was such an enjoyable and personal project for me. I loved the challenge of creating something that felt both playful and professional, and it really pushed me to think about how to capture warmth and personality in a simple design. Seeing the final design come together was really rewarding and overall and interesting experience.