Ana Vičič

OVERVIEW

Mara is a newly established brand of motor oil and automotive products that needed a visual identity that would make it recognizable and help it stand out in a crowded market. I wanted to create a bold, memorable design to capture attention and build trust among its target audience.

Client: Mara
Year: 2023
Role: Graphic designer

DESIGN GOALS

Communicate Boldness and Power
Create a design that embodies strength and confidence, reflecting the competitive nature of the automotive industry.

Create a Modern Design
Ensure the identity feels sleek, contemporary, and aligned with current design trends.

Appeal to Both Enthusiasts and Professionals
Create an identity that appeals to enthusiasts and industry professionals.

OUTCOME

The final design captures Mara’s dynamic and modern personality. The logo is bold, with sharp, angular typography that gives a sense of speed and power. The color palette balances energy and professionalism and the clean layout and minimalistic style make the brand visually strong and versatile, helping it stand out.

This project taught me a lot about designing for a highly competitive market in the automotive industry. One of the most challenging aspects was exploring how to visually communicate performance and energy while keeping the design clean and modern. The whole process was really enjoyable and a great learning experience.